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GMM has pioneered a very unique coating technology that uses water-transfer decals. The combination of a sprayed coating, and a transferred decal can create beautiful wood-grain patterns that can very easily be mistaken for real wood (even though it is a plastic handle).
For high end cookware companies, this technology offers almost limitless potential for consumer appeal and differentiation. Beyond wood grain patterns, GMM has made many other patterns available as well which are highly attractive and colorful.